Baby Boomers Make this “The Time Of Their Lives”

j0424410.jpgAccording to Baby Boomer Magazine, “Today, the Baby Boomer Generation controls nearly 70% of the total net worth of American households and owns 80% of all the money in savings and loan associations. What’s more, with our economic optimism, Baby Boomers spend more money disproportionate to our numbers than other generations.  Baby Boomers are the “True Consumers” read the entire story here

This generation experienced Woodstock, the New Sexual Revolution and the Vietnam War.  They tore down barriers and social mores and created new lifestyles –living in communes and questioning authority.  They are part of the largest number of CEOs and the biggest consumers—why wouldn’t savvy marketing execs be trying to target them?   

 Boomers are also known as “Nexers” for their willingness to move into their next home.  They are not going to “go gently into that goodnight”. Instead of the mass exodus to a warmer climate, this generation is very active and wants to remain close to where they have been living. We now have two new Active Adult communities coming into Orange CT, Fieldstone Village by Rt. 34 and Grassy Hill Road and Lakeside Village on Orange Center Rd South. They are looking for energy efficient and aesthetically pleasing design.  They want low-maintenance, bright homes in a relaxed setting, read the full article here.

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